The bulk of material related to Ross’s media consulting and publicity firm takes the form of press releases, which Ross used to publicize upcoming articles in his clients’ magazines, and clippings from newspapers that “picked up” or quoted from the articles Ross promoted. While president of Sherwood Ross Associates, Ross also wrote a “Magazine Week” column for United Press International, drafts of which are included here. Correspondence with the circulation managers, editors and publishers of client magazines are also included, along with promotional materials for the firm itself, mailing labels for Ross’s contacts in the national media, a speech Ross delivered before the Magazine Promotion Group, a report on collegiate study-abroad programs in the U.S. commissioned by Kalamazoo College (then a client of Sherwood Ross Associates) and an issue of CooP music magazine containing an article by Ross on publicity.